BELIEVE CHICAGO & CYBER SECURITY PROGRAMS
CLIENT
Norton Edwards LLC.
YEAR
2021
SERVICES
Videography/Post-Production
WEBSITE
CLIENT OVERVIEW
AT&T is a leading telecommunications and technology company in the United States, known for its commitment to corporate social responsibility and community outreach. As part of their efforts to highlight their impactful programs and initiatives, AT&T engaged Retro Motion Agency, a renowned media production company, to produce high-quality films showcasing their Believe Chicago and Cybersecurity programs.
OBJECTIVE
AT&T's primary objectives were to create visually compelling films that showcased the positive impact of their Believe Chicago and Cybersecurity programs on communities and youngsters across the USA. The films were intended to communicate the company's dedication to fostering positive change, inspiring social responsibility, and enhancing digital security awareness among its audience.
OUR APPROACH
INITIAL CONSULTATION
Retro Motion's team initiated an in-depth consultation with Norton Edward, AT&T's marketing and communication experts. The goal was to gain a thorough understanding of the client's vision, target audience, key messages, and specific requirements for the films. During this phase, Retro Motion focused on developing a comprehensive project plan that aligned with AT&T's brand identity and communication objectives.
PRE-PRODUCTION
Once the project plan was approved, Retro Motion's creative team embarked on the pre-production phase. They conducted extensive research and interviews to understand the real-life stories of individuals impacted by the Believe Chicago program and to gather insights from AT&T's cybersecurity experts.
The team also developed a compelling storyline for each film, emphasizing the importance of community involvement and cybersecurity awareness. Storyboarding, script writing, and casting were carried out meticulously to ensure that the films resonated with the audience emotionally and intellectually.
PRODUCTION
Retro Motion Agency employed state-of-the-art equipment and a talented production crew to film on-location. For the Believe Chicago film, the crew captured heartwarming moments of community members coming together for positive change, as well as interviews with program beneficiaries and organizers.
For the Cybersecurity film, the team showcased the behind-the-scenes work of AT&T's cybersecurity professionals, highlighting their dedication to protecting digital identities and promoting safer online practices.
POST-PRODUCTION
With the filming completed, Retro Motion's post-production team stepped in to bring the films to life. They meticulously edited the footage, ensuring seamless storytelling and emotional impact. Additional visual effects and motion graphics were incorporated to enhance the films' visual appeal and engagement.
The films' sound design and music composition were carefully chosen to complement the storytelling and evoke the desired emotional responses from the audience. Retro Motion focused on maintaining a balance between delivering a heartfelt message and showcasing AT&T's technological prowess.
FINAL DELIVERABLES
After rounds of feedback and revisions with AT&T, Retro Motion delivered two high-quality films that effectively communicated the essence of the Believe Chicago and Cybersecurity programs. The final deliverables included short and long versions of the films, optimized for different platforms and audience preferences.
RESULTS AND IMPACT
The films produced by Retro Motion Agency for AT&T's Believe Chicago and Cybersecurity programs received overwhelming praise and recognition. The films were strategically distributed across various digital platforms, including social media, AT&T's website, and internal communication channels.
The emotionally compelling storytelling and impactful visuals resonated with viewers, prompting positive reactions and engagement. The films played a crucial role in raising awareness about AT&T's dedication to supporting communities and nurturing the future generations through their Believe Chicago initiatives.
Furthermore, the Cybersecurity film helped reinforce AT&T's reputation as a leader in digital security and underscored their commitment to promoting online safety.
CONCLUSION
Retro Motion Agency's film production work for AT&T's Believe Chicago and Cybersecurity programs exemplified the power of storytelling in highlighting the positive impact of corporate social responsibility efforts. The films successfully showcased AT&T's commitment to communities and cybersecurity while inspiring audiences to take an active role in fostering change and digital safety.
The collaboration between Retro Motion Agency and AT&T exemplified how impactful media production can create a meaningful connection with the audience, strengthen brand loyalty, and promote positive change in society. The films continue to be valuable assets in AT&T's communication efforts and serve as a testament to Retro Motion Agency's expertise in delivering impactful visual storytelling.