EVENT RECAP COMMERCIAL
CLIENT
Proper No. Twelve Whiskey
YEAR
2023
SERVICES
Video Production
Social Media Creative
WEBSITE
CLIENT OVERVIEW
Proper Twelve Whiskey, founded by the renowned Irish MMA fighter Conor McGregor, is a world-famous whiskey brand known for its premium quality and distinct flavor. In their continuous efforts to expand their product line and reach new audiences, Proper Twelve decided to launch a new product, Apple Whiskey. To ensure a successful launch, they partnered with Retro Motion Agency, a leading media production company known for its expertise in event commercial recap production.
OBJECTIVE
Proper Twelve Whiskey's objective was to create a captivating event commercial recap for their Apple Whiskey release. They wanted to generate excitement around the new product, showcase the brand's values and heritage, and engage their target audience through a visually appealing and emotionally compelling video.
OUR APPROACH
PRE-PRODUCTION
Retro Motion Agency's team of experts started by conducting an in-depth consultation with Proper Twelve's marketing team. They aimed to understand the brand's vision, key messages, target audience, and objectives for the commercial. During this phase, the team also devised a creative concept for the video that would align with Proper Twelve's brand identity while highlighting the distinctiveness of the Apple Whiskey.
POST-PRODUCTION
Following the event, Retro Motion's post-production team went to work to create a visually stunning and impactful event commercial recap. The footage was meticulously reviewed and selected, and the script was skillfully synchronized with the visuals. Additional enhancements, such as color grading and motion graphics, were incorporated to elevate the video's visual appeal.
A captivating background score and audio effects were carefully selected and mixed to create an immersive experience for the viewers, enhancing the emotional connection to the brand and the product.
STORYBOARDING AND SCRIPT DEVELOPMENT
Based on the insights gathered during the consultation, Retro Motion's creative team designed a storyboard to outline the flow of the commercial. The storyboard featured scenes that captured the essence of the event, showcasing the launch of Apple Whiskey, the tasting experience, and the overall atmosphere of excitement and celebration.
In parallel, the team worked on developing a compelling script that combined persuasive storytelling with brand messaging, ensuring the video conveyed Proper Twelve's core values and the unique appeal of the Apple Whiskey.
CLIENT FEEDBACK AND REVISIONS
After completing the first version of the event commercial recap, Retro Motion presented it to Proper Twelve Whiskey for feedback. The client's input was taken into account, and revisions were made to ensure that the final product aligned perfectly with the client's vision and objectives.
ON-SITE VIDEO PRODUCTION
With the pre-production phase completed, the Retro Motion crew was on-site for Proper Twelve Whiskey's Apple Whiskey release event. The team used state-of-the-art video equipment, including high-quality cameras, stabilizers, and audio recording devices, to capture the event's essence from various angles.
The focus was on capturing genuine reactions, interactions, and emotions of the attendees, as well as highlighting the Apple Whiskey presentation, tasting sessions, and any special performances or guest appearances during the event.
The video was prominently featured on Proper Twelve's website, social media channels, and marketing campaigns. It garnered significant attention from both existing and new customers, resulting in increased interest in the Apple Whiskey product line.
The event commercial recap played a pivotal role in enhancing Proper Twelve Whiskey's brand image and strengthening its position as a premium whiskey brand. It also solidified the partnership between Proper Twelve and Retro Motion Agency, paving the way for potential future collaborations.
RESULTS AND IMPACT
The final event commercial recap produced by Retro Motion Agency for Proper Twelve Whiskey's Apple Whiskey release was an immense success. The video effectively captured the excitement and celebration of the event, showcasing the unique aspects of the Apple Whiskey and the brand's commitment to excellence.
CONCLUSION
Retro Motion Agency's expertise in event commercial recap production helped Proper Twelve Whiskey achieve its objectives and make a lasting impact with the launch of Apple Whiskey. The seamless collaboration between the two teams resulted in a visually captivating and emotionally compelling video that resonated with the audience, ultimately contributing to the success of the product launch and further establishing Proper Twelve as a global whiskey powerhouse.